The PR Professional of the Future
Wednesday, December 7th, 2011An oldie, but goodie. Here’s a snapshot of what some of America’s best and brightest PR professionals had to say back in 2008 when interviewed in this video for PR Week Magazine‘s ‘Next’ Conference:
“What we do for a living is we tell stories that move people,” – Christopher Graves, Ogilvy PR.
“We’re going to be what I call direct content creators and have an opportunity to actually tell the story very directly to audiences,” – Paul Bergevin, Intel.
“Communications advisors have got to know research, some experience in crisis, how to understand a rapidly changing communications environment,” – Mark Penn, Burson-Marsteller.
“I think a really high level of aptitude around all of the new applications that are emerging…understand how you can fit those in with your PR programs,” – Andy Lark, Dell.
“You actually have to apply the internet and web 2.0 and social media to your life to be able to really understand how it can apply to your clients’ life” – John Bell, Ogilvy PR.
“The PR professional of the future needs to transform PR from public relations to personal relations,” – Ted Smyth, H.J. Heinz.
Related Category: Innovation, PR, branding, marketing, social media, technology
