What does this image say to you? What can the golf industry learn from the legacy of Steve Jobs? How can we “think different” and innovate the sport of golf?

A good way to mark your golf ball if you want to warn your playing partners that you’re about to “drop bombs” on their asses.

The PGA Tour finally got a little edgy with their marketing and brought out graffiti artist Mr. Totem to create player portraits throughout the PGA Tour Playoffs for the FedEx Cup. Some of the paintings were donated to St. Jude Children’s Hospitals for patients and visitors to enjoy.

Nike Solheim Cup Air Embellish shoes worn by Michelle Wie (@themichellewie) of Team USA:

Nike Solheim Cup Lunar Links shoes worn by Suzann Pettersen (@suzannpettersen) of Team Europe:

 
Kudos to Adidas for getting hip and creative with their marketing by bringing in 3D artist Joe Hill to draw the “Toughest Hole In Golf”.

How do we get back to this level of excitement?

Golf Trick Shot World Champions and best friends, Geoff Swain and Paul Barrington, go urban freestyle and pull off some ridiculous trick shots with flair.

Many people assume that all young professional golfers are enjoying some sort of ultra cushy lifestyle with no cares in the world. This couldn’t be further from the truth. Sure, we get to be outside all day playing a sport we love, but it’s much more than that — it’s work. A j-o-b. A constant struggle to get to the next level. A neverending battle within yourself. The short piece below highlights three young guys trying to grind their way to the PGA Tour via the Hooter’s Tour. Interestingly enough, Nick Rousey (who is featured below) is a fellow University of Alabama golf alum, and Mike Welch (also featured) is a buddy of mine from Orlando. Have a peek at what it’s like to be a mini tour pro with no status, fighting for your livelihood.

Follow the PGA Tour on Twitter @PGATOUR
Follow the Hooter’s Tour on Twitter @HootersTour

 

Is it just me or do the Europeans make golf a lot more fun?

In his post game press conference, Alabama Coach Nick Saban took a shot at The Golf Channel. Not gonna lie, this made me love Saint Nick a little more. Interestingly enough, it also made me loathe The Golf Channel a little more. Could they be ANY cornier?! I don’t think so.