Kudos to my boy, Will Davidson’s company, Maxmedia Outdoor Advertising, on making the front page of Yahoo! for the new “Bring Chris Paul” billboard put up by StayDwight.com founder, Ryan Totka. As the Yahoo! article points out, the original billboard was taken down to remove the Orlando Magic jersey Photoshopped onto Paul’s body. Here is the revised CP3 artwork that is on display now:
Related Category: Holidays, advertising, marketing
Music mogul Jay-Z, a part-owner of the NBA’s New Jersey Nets, recently announced that the team will officially become the Brooklyn Nets when it moves to that borough of New York for the 2012-13 season.
In order to appeal to Brooklyn’s largest demographic — its thriving hipster community — the team will need to develop a marketing campaign targeted to the borough’s too-cool-for-everything citizens.
Kurt Snibbe offers up a few suggestions…
Related Category: Entertainment, Fashion, Music, NBA, PR, advertising, branding, business, marketing
While up in New York City for Audience Conference last week, I stumbled upon a billboard of Phil Mickelson in Times Square. As most of you know, Phil makes my stomach churn. I’m just not down with the whole Shooter McGavin/David Simms thing. So, I took a picture of the Barclays ad and sent it out into the twitterverse. I woke up the next morning to find this photoshopped gem in my inbox. I blame @GQMike.
Related Category: Entertainment, Golf, advertising, nonsense, random
So, on the eve of the first round of The Masters, Nike rolls out this commercial. Tiger stares blankly at the camera as sound bites from the late Earl Woods are spliced together. It almost comes across as if little Tigger is getting scolded by his “pop” for his recent transgressions.
My question is, since when is Earl the voice of reason?!
Casual fans seem to think Earl is some upstanding citizen. Yeah, he was a hard-worker and taught the ways of the warrior. But, where do you think Tiger learned his womanizing ways? Long before Jordan and Barkley, there was Earl – instilling in him the belief that he was better than everyone else; on and off the golf course. Dina Parr, his highschool girlfriend, revealed how Tiger could never get over his father cheating on his mother. He actually felt like he was doing it to him. It broke him and shaped him at a young age.
What do you think of this new Nike campaign? It gives me chills in a really bad way. Eerie.
Where’s the audio of Earl claiming Tiger was “The Chosen One” and would “do more than any other man in history to change the course of humanity.”?! That’s pretty heady stuff, putting Tiger on par with Jesus, Mohammed, MLK and Gandhi, among others. This entitlement attitude started a long, long time ago. This campaign really disgusts me. And I’m sure it irritates Tiger, knowing what he knows.
