New Nike Ad Features Tiger and The Ghost of Earl
Wednesday, April 7th, 2010So, on the eve of the first round of The Masters, Nike rolls out this commercial. Tiger stares blankly at the camera as sound bites from the late Earl Woods are spliced together. It almost comes across as if little Tigger is getting scolded by his “pop” for his recent transgressions.
My question is, since when is Earl the voice of reason?!
Casual fans seem to think Earl is some upstanding citizen. Yeah, he was a hard-worker and taught the ways of the warrior. But, where do you think Tiger learned his womanizing ways? Long before Jordan and Barkley, there was Earl – instilling in him the belief that he was better than everyone else; on and off the golf course. Dina Parr, his highschool girlfriend, revealed how Tiger could never get over his father cheating on his mother. He actually felt like he was doing it to him. It broke him and shaped him at a young age.
What do you think of this new Nike campaign? It gives me chills in a really bad way. Eerie.
Where’s the audio of Earl claiming Tiger was “The Chosen One” and would “do more than any other man in history to change the course of humanity.”?! That’s pretty heady stuff, putting Tiger on par with Jesus, Mohammed, MLK and Gandhi, among others. This entitlement attitude started a long, long time ago. This campaign really disgusts me. And I’m sure it irritates Tiger, knowing what he knows.




