The Brooklyn Nets Should “Look at Those F*cking Hipsters”
Wednesday, October 5th, 2011
Music mogul Jay-Z, a part-owner of the NBA’s New Jersey Nets, recently announced that the team will officially become the Brooklyn Nets when it moves to that borough of New York for the 2012-13 season.
In order to appeal to Brooklyn’s largest demographic — its thriving hipster community — the team will need to develop a marketing campaign targeted to the borough’s too-cool-for-everything citizens.
Kurt Snibbe offers up a few suggestions…
Text by DJ Gallo
Related Category: Entertainment, Fashion, Music, NBA, PR, advertising, branding, business, marketing
