The Power Of Passion – C.C. Chapman at Audience Conference
Friday, August 27th, 2010C.C. Chapman is an interesting guy. He’s been around all this tech and social media stuff since the beginning and is one of the few who not only gets it, but cares about the bottom line – profit. He gets the human side of business and understands how to translate online “community building” on social networks into real-life portfolio building. I’ve followed C.C. on Twitter for awhile, admiring his game from afar, and was excited to finally hear from him in person at Audience Conference.
The thing I like most about CC is that he is passionate. He exudes it. Even if I didn’t know what he was doing, I’d want to be a part of it. That’s the point. He gets audience. He understands his audience. He knows what makes his audience tick and how to keep them interested and engaged. We can all learn from that.
When people feel like they know you and can relate to you, they are more apt to get involved in your ventures. People follow leaders, not products.
Leaders know how to mobilize their audience to purchase products and services.
As C.C. points out in his talk below, if you’re passionate about something, other people are going to connect with that. THAT’S how you build an audience. Feed your audience. Give them stuff to ponder and chew on. They will, in turn, share THEIR passion with others.
At a certain point, we’ve got to stop undervaluing ourselves. Free content is great and I’m a huge advocate for it, but it’s imperitive to grasp that the difference between a company and a business is that a business makes money. There’s a certain audacity to “free”. If you don’t value your work, why the hell would anyone else?!
“Don’t be stupid, be human and be passionate.” – C.C. Chapman
Related Category: advertising, business, marketing, social media, technology
-Have nice conversations and lots of laughs at the RSHotel with Adam Wallace (
