College Golf Is A Marketing Game For Junior Golfers

As the talent pool of junior golfers continues to grow, it has become increasingly difficult to land a college golf scholarship. Junior golfers ranked in the top 20 or so nationally are naturally on every major college coach’s radar, but what about the other guys? When you consider that the NCAA only allows divison 1 college golf programs to give out 4.5 scholarhips across a roster of 10-15 guys, marketing yourself to stand out as a potential recruit is imperative.

First, you should definitely buy a copy of the PING American College Golf Guide. It covers the ins and outs of every college golf program in the entire country and provides information on everything from team rosters, facilities, player stats and contact information. It is the college golf bible. They have a new online version that costs $19.95 and it’s a must have for all aspiring junior golfers in grades 10-12 (disclosure: I have no affiliation with PING or the PING American College Golf Guide).

Here is a rundown from their website:

-coaches names, addresses, phone numbers and scholarship availability

-email and fax numbers for more than 1,200 coaches

-NCAA, NAIA and Junior/Community College rules on eligibility, testing, letters of intent recruiting and detailed information on the NCAA Eligibility Center

-Campus visits and phone calls the rules and important questions to ask

-link with Golfstat to include option for PING Guide-Golfstat Interactive Score Conversion of junior scores to college tournament scores

-letters to junior golfers and parents from college coaches at all levels of competition regarding schools, education, playing opportunities and scholarships/financial aid

-SAT/ACT average scores for recent freshman classes at most 4-year schools (a few schools don’t release that information)

-learn about the SAT and ACT, the differences in the tests and why consider taking both

-calendar and step-by-step procedure of what to do from your freshman through senior year of high school

-sample resumes and letters to get yourself noticed by college coaches

-rating chart to help in comparing prospective colleges

-complete scores from more than 200 college conference, regional & national championship tournaments via link with Golfstat (see your adjusted scores placed in the tournament results on your computer screen with Interactive Score Conversion)

-complete team and individual scores for over 2000 college tournaments played during the year in our NEW —EXPANDED PING Guide/Golfstat Program (see your adjusted scores placed in the tournament results on your computer screen with Interactive Score Conversion)

-information on junior tours, rankings and important websites

-detailed information and requirements for international students

-information on Professional Golf Management programs/degrees

 


BE YOUR OWN AGENT

After realistically accessing where you may fit in with some college golf programs, it is time to begin marketing yourself. Don’t wait for coaches to contact you! Make yourself known. Let them know why they should WANT you playing for them and if they don’t already know who you are, they SHOULD. Coaches get dozens and dozens of boring form letters sent to them daily, so it is important for you to stand out. I can tell you from experience that the majority of stuff that comes across the desk of a college golf coach is automatically thrown away. Be different. Be original. Be persistent.

HOW DO YOU STAND OUT?

I have broken it down to 5 things you must do. Eventhough I was a top-ranked junior golfer, this is exactly what I did when I was coming out of highschool and deciding where I would play college golf. I signed with #3 ranked TCU (Texas Christian University), who had not even been recruiting me until I sent them my “marketing package”. If you do the 5 things I’ve outlined below, I guarantee you will get the attention of numerous college coaches and land a spot on a roster somewhere. Remember to be professional in the way you present yourself. Use your creativity and show your personality!



1. PICTURES
- professional, high-res frame by frame shots of your swing from various angles
- pictures of you in action during competition

2. VIDEOS
- professional quality footage of your swing from various angles (real time and frame by frame)
- videos from lessons with your instructors
- highlight reel of you in action during competition

3. RESUME
- accolades/accomplishments
- tournament scores and finishes
- highschool transcript
- SAT or PSAT scores (if you’ve taken them)
- leadership positions
- volunteer work / community service

4. PRESS
- newspaper clippings
- magazine articles
- blog posts

5. RECOMMENDATIONS
- letters from teachers, coaches, golf instructors, mentors, influential friends and alumni

 
If you need any help or have any questions, I’d be happy to answer them in the comments.

Related Category: Alabama, College golf, Golf, Junior Golf, marketing

Tags: coach, coaches, college, College golf, Colonial CC, Golf, John Raser, Junior Golf, marketing, NCAA, Ping, Ping American College Golf Guide, recruit, recruits, scholarship, scholarships, TCU, Texas Christian University, University of Alabama