We Are Many. We Can Do It.
Change The World T-Shirts offers people who buy one of their t-shirts a choice of charities to donate part of the profit to. Their motto: “Changing The World, One T-Shirt at a Time.” You can buy one here.
Related Category: Causes, Encouragement, Entertainment, Fashion, random
Music mogul Jay-Z, a part-owner of the NBA’s New Jersey Nets, recently announced that the team will officially become the Brooklyn Nets when it moves to that borough of New York for the 2012-13 season.
In order to appeal to Brooklyn’s largest demographic — its thriving hipster community — the team will need to develop a marketing campaign targeted to the borough’s too-cool-for-everything citizens.
Kurt Snibbe offers up a few suggestions…
Related Category: Entertainment, Fashion, Music, NBA, PR, advertising, branding, business, marketing
C.C. Chapman is an interesting guy. He’s been around all this tech and social media stuff since the beginning and is one of the few who not only gets it, but cares about the bottom line – profit. He gets the human side of business and understands how to translate online “community building” on social networks into real-life portfolio building. I’ve followed C.C. on Twitter for awhile, admiring his game from afar, and was excited to finally hear from him in person at Audience Conference.
The thing I like most about CC is that he is passionate. He exudes it. Even if I didn’t know what he was doing, I’d want to be a part of it. That’s the point. He gets audience. He understands his audience. He knows what makes his audience tick and how to keep them interested and engaged. We can all learn from that.
When people feel like they know you and can relate to you, they are more apt to get involved in your ventures. People follow leaders, not products.
Leaders know how to mobilize their audience to purchase products and services.
As C.C. points out in his talk below, if you’re passionate about something, other people are going to connect with that. THAT’S how you build an audience. Feed your audience. Give them stuff to ponder and chew on. They will, in turn, share THEIR passion with others.
At a certain point, we’ve got to stop undervaluing ourselves. Free content is great and I’m a huge advocate for it, but it’s imperitive to grasp that the difference between a company and a business is that a business makes money. There’s a certain audacity to “free”. If you don’t value your work, why the hell would anyone else?!
“Don’t be stupid, be human and be passionate.” – C.C. Chapman
Related Category: advertising, business, marketing, social media, technology
While up in New York City for Audience Conference last week, I stumbled upon a billboard of Phil Mickelson in Times Square. As most of you know, Phil makes my stomach churn. I’m just not down with the whole Shooter McGavin/David Simms thing. So, I took a picture of the Barclays ad and sent it out into the twitterverse. I woke up the next morning to find this photoshopped gem in my inbox. I blame @GQMike.
Related Category: Entertainment, Golf, advertising, nonsense, random
I am so happy to announce that gospeedraser.com and Blu Frog Energy are co-sponsors of Cents of Relief’s Party For A Purpose in NYC!
Cents of Relief (501c3) was founded by my highschool buddy, Anup Patel and his fiance Rina Patel to help provide healthcare to women and children caught up in human trafficking / sex trade. Anup is one of the most brilliant, hard-working, and compassionate people I have ever come to know. He credits his fiance, Rina, as being the driving force behind the organization. She is such a strong, sweet, and dedicated woman. I’m happy to help such unselfish and deserving friends.
Anup co-founded Cents of Relief after working with women and children trafficked into prostitution. He has written and lectured about the health consequences arising from human trafficking at various conferences and universities and recently been cited in the New York Times bestseller book “Half the Sky: Turning Oppression into Opportunity for Women Worldwide.”
As plastic and reconstructive surgical resident at Yale University, he assisted in the establishment of annual burn missions through a partnership with the Harvard Brigham and Women’s Hospital and Operation Smile. Anup remains active in addressing and developing policy measures to reduce the surgical burden of disease through initiatives by Cents of Relief.
He obtained his undergraduate degress in economics, biochemistry, and molecular genetics from the University of Florida and his M.D. and M.B.A from Yale University.
Rina co-founded Cents of Relief with Anup in 2003 at the University of Florida. While Anup worked in India over the summer of 2002 he wrote to Rina about the women and children he was working with. Together Rina and Anup colloborated on ideas for projects to help victims of human trafficking and Rina began to develop the Cents of Relief website (new site launch on March 11th at Party for a Purpose). With a background in computer science, Rina also developed an e-mentoring program which Cents of Relief has had a pilot launch of in Kolkatta and hopes to fully launch this year.
Rina is currently working as a business productivity advisor for a software company out of Boston. She obtained her undergraduate degree and masters in computer science from the University of Florida.
If you live in New York City, or will be there March 11, 2010, we would love it if you came out to support this worthy cause. I mean it’s at Jay Z’s 40/40 Club and tickets are only $25 bucks in advance ($30 at the door). Not to mention there is a free vodka hour and free Aveda mini day spa included! Need I say more?!?! I’ll be there with some friends from Orlando and would love to throw back some Cristal with you!
HOVA! HOVA! HOVA!
You can buy tickets here
Please pass the word along to your friends and networks!
Related Category: Causes
